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Shunyata Research is best known for it's explainable science and over a decade's worth of design innovation, including multiple patents on material technologies. The many technical advances brought forward by former NSA scientist Caelin Gabriel have earned Shunyata products countless media awards and endorsements from those at the forefront of the recording industry. None of these documented achievements compare to measurable, dramatic performance impact wrought by Shunyata Research's technology (international patents pending) when applied to signal or power conductors. ZiTron technology is the single most important technology ever developed by Shunyata founder Caelin Gabriel. This new conductor science is the driving force behind the overwhelming success of Shunyata's Signal cables and power cords.

Historically, cable technology recitations are little more than glorified parts lists, naming unique conductor metals, their stated "purity" rating and a wire gauge. There may also be special wire geometries, customized connectors and contact plating, or possibly a "network" with an unspecified parts list. Unfortunately, this has been what differentiates one cable product from another since cable became recognized as a sale-able commodity. With no objective standard for science, measurement or comparison, everyone from recording professionals to AV enthusiasts are essentially left to judge cable products through appearance, marketing, and price.

Shunyata Research has brought signal and power cable science out of the dark ages through an explainable technology that delivers dramatic, measurable performance results. ZiTron Series signal cables and reference power cord products use a host of exceptional materials, custom parts and metal treatments but these are not what define them. The dramatic, objective effect of ZiTron technology on the performance of signal and power cables renders all "spec's" or material lists, including Shunyata's own, insignificant in terms of their comparative impact on cable performance.

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