Antipodes Digital is a division of Antipodes Audio Limited, established in New Zealand in 2004, and located on the magnificent Kapiti Coast. All Antipodes products are designed and manufactured in New Zealand.
Antipodes is pronounced an-tip-uh-deez, and means a pair of opposite things. Which happens to describe Antipodes' founders Mark and Sonia Jenkins - one being an inventive product designer and the other being an expert in small manufacturing processes and quality control. But the word also refers to the part of the world where we are based. Europeans will often refer to New Zealand, Australia and anywhere at the opposite end of the earth as 'the antipodes'.
Today Antipodes has:
- Offices in New Zealand and the United States.
- Distributors serving dealers and customers in 18 countries around the world.
- Expert service centers, able to perform the full range of repairs and upgrades, located in the UK, USA, Hong Kong and New Zealand.
Our primary emphasis is on continuing to redefine the state of the art in sound quality in high-end computer-based audio. Feature set will always be secondary to sound quality, but by adopting open systems standards, we don't lock our customers into proprietary interfaces, and we can keep bringing them a range of the best available software options, with a simple and intuitive admin interface for setup and configuration.
But customer support is just as important to us as sound quality - we know how complex it is sometimes to integrate a computer-based source with a customer's network, a DAC and a tablet, and so we provide online expert assistance to resolve any problems for our customers. We are music lovers too, so we know how very important it is for you to not be without your music.
Placing high emphasis on customer support is also a key way for us to remain customer focused, to know what customers want and therefore where we need to put our efforts into product and support process improvement.